Category: Improve your competitive position

How can I help my business stand out? New and seasoned business owners alike struggle with this question. To find the answer, you’ll need to

Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach and build your customer base.

As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by building a steady stream of

Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and learn what you can do

No matter where you are in your ownership journey, you must know how to create a business strategy—and actually put it to work. Your strategy

Online presence drives sales for nearly every business, but having a site, a social media page, and Yelp reviews isn’t enough. What is? Real practices

Has your company developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially if you don’t have the

Do you collect data from your customers to drive sales? If you aren’t doing it today, consider starting. This move can help your business benefit

Historically, minority business owners have been up against more challenges than others in building a successful, thriving business. Fortunately, the U.S. government and other agencies

You’ve likely heard the statistics: It’s much more cost-effective to keep past customers on your roster than go after new ones. It’s also far easier. There are