Connect with your market.
Don’t underestimate the work that goes into finding your audience, communicating your value, and building connections that will create successes for both you and your customers. Owner Actions can help. Sign up today for a step-by-step guide, articles, and resources that will help you with these essential brand tasks.
What can Owner Actions help you take on?
Standing apart from the pack.
You know your business isn't like your competitors. Do your customers?
It can be difficult for customers to distinguish between rival brands, especially when the price points, products, and services they offer are relatively the same. And when those customer can't detect true differences, they go with the brand they know or the one that's most responsive to their needs. So, how do you become the brand that's their go-to choice? You play up the attributes that make your business materially different from its competitors.
Putting your best foot forward.
Your customers are learning a great deal about your business through your social media pages. They're forming impressions of your knowledge, expertise, image, and popularity in your market without conversing with you or setting foot inside your business.
How can you leave the best possible impression? There are eight strategies you can follow to optimize your online presence so you can present your business precisely how you want to it be perceived.
Amplifying your brand.
Visuals matter to your customers. Many make snap judgments about a business through the logo, profile pics, signage, website imagery, and other visual collateral, quickly turning from those that don't convey the style they expect to see.
You can't afford to lose customers on this point. Simple strategies to improve your business's visuals can go a long way in attracting customers, holding their attention, and helping them perceive you as the premier brand in your market. Our guide can help you work through one of the most important assets to your brand: your website.
"Building a brand doesn't happen by chance. Our free, step-by-step guide can help you firm up your brand strategy."
Mark Fleming
Co-founder and CEO of Owner Actions
Articles that drive action
How to Design a Website for Your Restaurant
Your customers will want to know who you are—and what you serve—before they'll be willing to give your restaurant a …
How to Design Your Website to Amplify Your Brand
Your business’s website is one of the most important tools in your arsenal. Once a tool to list the products …
Brand Differentiation 101: How to Set Your Business Apart
It can be tough for customers to distinguish between your brand and another, especially when the price points, products, and …
Why You Should Consider Aligning Your Business with Initiatives
More than ever before, customers are putting their dollars behind business entities that engage in fair, ethical practices, take stands …
It May Be Time to Update Your Business’s Logo
Over time, some logos grow stale. This is especially true for logos that lean heavily into a design element that’s …
Ask for the Reviews You Need to Help Your Business Grow
According to a recent study, nearly 90 percent of consumers now read reviews for local businesses as part of the …
Your Go-to Guide to Business Trends
Trends can pay off in big ways for business owners ready to capitalize on them. Sometimes, being in the right …
Strategies to Improve Your Business Social Media Profile
Having a social media presence for your business is essential these days. But with approximately 3.5 billion internet users worldwide, …
Get Started with Advertising on Social Media Platforms
If you want to boost your business, advertising on social media is a must. Unlike the old-school approaches of newspaper …
