Build Your Brand Library

A person sitting at a table is reading about how to improve her business social media profile

Strategies to Improve Your Business Social Media Profile

Having a social media presence for your business is essential these days. But with approximately 3.5 billion internet users worldwide, …

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A person sitting at a design thinks through his website design strategy.

How to Design Your Website to Amplify Your Brand

Your business’s website is one of the most important tools in your arsenal. Once a tool to list the products …

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Social Media Campaigns: How to Track Your Success

Using social media for your business is vital, but it’s not enough to simply post content. You need to track …

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A person uses a computer to register in business directories

Directories That Can Help Others Find Your Business

Yellow pages and Who’s Who lists may not be relevant for your business today. Instead, there are many other directories …

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A group of managers work on ideas for collaborations

Build Your Customer Base through Collaborations

Of all the ways to grow your business, one of the simplest is setting up collaborations with people who work …

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Sixteen headshots of people who could represent a business's customer personas

Why You Need to Develop Customer Personas

Businesses that excel in meeting their customers’ needs have one thing in common. They know their customers deeply. They understand …

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A person in an office smiles while considering a franchise model to grow his business

Grow Your Business with a Franchise Model

Have you developed a business with a winning concept, solid strategy, and scalable model? You might consider franchising it. In …

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A designer works on creating a logo for a business.

How to Create a Logo for Your Brand

Your business’s logo screams a message about your brand. It tells your audience if you’re legitimate, demonstrates that you’re in …

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A person works through the steps to start advertising on social media.

Get Started with Advertising on Social Media Platforms

If you want to boost your business, advertising on social media is a must. Unlike the old-school approaches of newspaper …

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A pile of thumbs-up characters represent the "likes" that can be attained on social media platforms by a small business that masters those channels

Social Media 101: Getting Started

Whether you’re a local shop or an e-commerce store, establishing your business’s social media presence is vital. Now, it’s more …

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A manager prepares to respond to web reviews

Devote Time to Read and Respond to Reviews of Your Business

Businesses live and die by the reviews they receive. More than ever before, people are talking about their experiences online, …

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A photographer prepares to take product photos

Strategies That Can Help You Take Better Product Photos

It’s nearly impossible to sell products online without crisp, clear, compelling images. Fortunately, taking product photos is relatively simple. In …

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A business person holds a mobile phone and completes a calendar to plan a business's social media calendar

How to Create a Social Media Content Calendar

The world of social media is constantly in flux with new platforms, new algorithms, and new trends. Staying on top …

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A person sits at a diner table and starts to design a website for her restaurant

How to Design a Website for Your Restaurant

Your customers will want to know who you are—and what you serve—before they’ll be willing to give your restaurant a …

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A keyboard with a mail button to help owners build an email list

How to Build an Email List for Your Business

One of the best ways to grow your business is to get in front of your target audience regularly with …

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A small business owner experiments with marketing channels.

Marketing Channels That Can Help Your Business Grow

Many small business owners succeed when they experiment with marketing channels to spread awareness of their brand. You can, too. …

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A red apple lays in a pile of green apples to signify how important it is to set your business apart

Brand Differentiation 101: How to Set Your Business Apart

It can be tough for customers to distinguish between your brand and another, especially when the price points, products, and …

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A business person wears a green leaf in his lapel to support an initiative.

Why You Should Consider Aligning Your Business with Initiatives

More than ever before, customers are putting their dollars behind business entities that engage in fair, ethical practices, take stands …

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Two professionals sitting in front of a computer try to update their business's logo.

It May Be Time to Update Your Business’s Logo

Over time, some logos grow stale. This is especially true for logos that lean heavily into a design element that’s …

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A customer responds to a business owner's ask for reviews of the service they've received.

Ask for the Reviews You Need to Help Your Business Grow

According to a recent study, nearly 90 percent of consumers now read reviews for local businesses as part of the …

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Business signs can draw attention to a business. Here, one hangs on the exterior of a building.

How to Design and Print Interior and Exterior Signs

Roadside signs, building-mounted signs, and interior signs can help you make a great first impression for your business. In this …

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A person looks through window blinds while engaging in business trendspotting.

Your Go-to Guide to Business Trends

Trends can pay off in big ways for business owners ready to capitalize on them. Sometimes, being in the right …

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