Yellow pages and Who’s Who lists may not be relevant for your business today. Instead, there are many other directories you can register your business to drive traffic.
In this article, we’ll help you find the options that’ll suit your business best.
Does your business serve your local area?
If your business is local, try showing up in these business directories:
- Google My Business: a great way to leverage the world’s most popular search engine, maps tool, and Assistant feature on Android devices to drive traffic to your physical or virtual site or social media page
- NextDoor: a fast-growing social network that can put your business in front of a broad base of neighbors who can learn about, review, and recommend local businesses
- Yelp: a resource many consumers use to learn about the reputation of a business they’re considering working with; Amazon Alexa also uses it to provide users with information about local businesses
- Apple Maps/Siri: popular tools integrated into Apple phones, watches, and other devices that can help users find your business on the go
|Consider optimizing your website’s homepage for home automation devices (such as Alexa). Doing so will help these popular tools find key information about your business. To do this, make information on your website easy to find and follow best practices to optimize your pages for local search. Many owners achieve this by reworking the FAQ section of their websites to match the precise questions they believe Alexa users are asking.|
Is your business a trade?
If you run a plumbing business, cleaning service, auto body shop, or another trade-based company, consider registering with the services above. Here are some others to check out:
- Networx: a platform for contractors to share the services they offer with homeowners and others in need of improvements and repairs
- Angi (formerly Angie’s List): a platform for pros in many industries to explain their areas of expertise and connect with users ready to move forward with projects
- Thumbtack: another platform that allows pros to list the services and connect with prospects in their area of operation
- Bark: a platform home service providers and others use to find contract jobs in their local markets
Do you provide services for other business owners?
If you offer a professional service, such as tax accounting, legal services, or brand consulting, consider some of the previously mentioned services that may help you find and connect with your target customer base.
Try to find platforms where only real, vetted service providers are allowed on the platform. Choose options that let you see previews of leads without buying bundles of credits upfront.
How much does it cost to register with these services and business directories?
Many of the services are free to join, but some business directories have upfront costs or monthly fees.
What else can I do to get my business in front of its audience?
Consider working on search engine optimization and social media followership to improve your search engine rankings and reach.
Experts in these fields know and can implement best practices for your business. If you’d like to connect with an SEO expert, check out these firms:
If you’d like to get started with a social media expert, consider these firms:
After exploring the business directories we list, log into your owner’s portal for more guidance and step-by-step support for growing your business and building your brand.