Find your edge.
Do you know where you stand among your competitors? What’s your plan for gaining an edge? With Owner Actions, you can form the strategies you need to compete in your market. Sign up today for a step-by-step guide, articles, and resources that will help you improve your positioning.
What can Owner Actions help you take on?
Knowing who you are.
Your business has strengths and competencies that help set it apart from its competitors. It's vital to keep those elements front of mind so you can talk about them with customers and prospects in conversations and marketing materials.
It's just as important to know your business's limitations. Awareness of these elements can help you stay focused on opportunities to improve and hedge your risks.
How do you conduct a strengths assessment? Read our guide to master this task.
Seeing where you stand.
Self-assessment is crucial, but you should also know how your business stands in relation to its competition. Are you the volume leader? The low-price operation? The entity with the best reviews? The provider with the widest selection?
Finding your corner of the market—and knowing how your competitors are positioning their business in relation to yours—is often the key to competitive success. Learn more in our guide to competitive assessment.
Capturing an advantage.
You may find it difficult to build an advantage, especially if you're a player in a saturated market that makes differentiation nearly impossible. One step you could take is to acquire a successful, established business that can help you expand your capacity, offer more products and services, realize (and pass along) cost savings, and create new forms of value for your customers. Acquisition can be costly, but business-friendly financing options, such as SBA loans, asset-backed loans, and seller financing, can make this option attainable.
"Sometimes, it isn't enough to run a great business with great people and great prices. Your Owner Actions action plan can help you find other ways to stand apart from your competitors and be viewed as the go-to choice in your market."
Mark Fleming
Co-founder and CEO of Owner Actions
Articles that drive action
Expand Your Business into a New Region
Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach …
How Buying a Business Can Give You a Competitive Edge
As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by …
Conduct Your Own Competitive Analysis in Ten Simple Steps
Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and …
Your Go-to Guide to Creating a Business Strategy
No matter where you are in your ownership journey, you must know how to create a business strategy—and actually put …
Strategies to Increase Your Conversion Rate
Online presence drives sales for nearly every business, but having a site, a social media page, and Yelp reviews isn’t …
Consider Licensing Your Product or Process
Has your company developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially …
Keys to Capture Better Information about Your Customers
Do you collect data from your customers to drive sales? If you aren't doing it today, consider starting. This move …
Steps to Get Certified as a Minority-Owned Small Business
Historically, minority business owners have been up against more challenges than others in building a successful, thriving business. Fortunately, the …
How to Build a Customer Loyalty Program
You’ve likely heard the statistics: It’s much more cost-effective to keep past customers on your roster than go after new …
