Find your edge.

Do you know where you stand among your competitors? What’s your plan for gaining an edge? With Owner Actions, you can form the strategies you need to compete in your market. Sign up today for a step-by-step guide, articles, and resources that will help you improve your positioning.

Articles That Drive Action

A person is thinking, "How do I get my business to stand out?"

What Do You Want Your Business to Be Known For?

How can I help my business stand out? New and seasoned business owners alike struggle with this question. To find …

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A person holding a tablet reads about competitive analysis

Conduct Your Own Competitive Analysis in Ten Simple Steps

Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and …

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Three people work together to form a business strategy

Your Go-to Guide to Creating a Business Strategy

No matter where you are in your ownership journey, you must create a business strategy. Your strategy should do more …

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A person shakes hands to buy a business from another person to attain a competitive edge

How Buying a Business Can Give You a Competitive Edge

As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by …

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A picture containing cloudsDescription automatically generated

Expand Your Business into a New Region

Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach …

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A person creates a process diagram to include in her business's licensing presentation

Consider Licensing Your Product or Process

Have you developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially if …

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Customers stand in a line. You can capture information from your customers in ethical ways to achieve your business goals.

Keys to Capture Better Information about Your Customers

Are you using customer information to drive sales? If you aren't doing it today, consider starting. This move can help …

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Boxes of new product are stacked in a pile

Considering New Product Lines? Start Here.

It might be a great idea for your business to add new product lines. This move can help you enter …

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A customer with shopping bags is rewarded with a customer loyalty program.

How to Create a Customer Loyalty Program

You’ve likely heard the statistics: It’s far more cost-effective to keep past customers on your roster than pursue new ones. …

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Know who you are.

Your business has strengths and competencies that help set it apart from its competitors. It's vital to keep those elements front of mind so you can talk about them with customers and prospects in conversations and marketing materials. 

It's just as important to know your business's limitations. Awareness of these elements can help you stay focused on opportunities to improve and hedge your risks. 

How do you conduct a strengths assessment? Read our guide to master this task.

Know where you stand.

Self-assessment is crucial, but you should also know how your business stands in relation to its competition. Are you the volume leader? The low-price operation? The entity with the best reviews? The provider with the widest selection? 

Finding your corner of the market—and knowing how your competitors are positioning their business in relation to yours—is often the key to competitive success. Learn more in our guide to competitive assessment.

Capture an advantage.

You may find it difficult to build an advantage, especially if you're a player in a saturated market that makes differentiation nearly impossible. One step you could take is to acquire a successful, established business that can help you expand your capacity, offer more products and services, realize (and pass along) cost savings, and create new forms of value for your customers. Acquisition can be costly, but business-friendly financing options, such as SBA loans, asset-backed loans, and seller financing, can make this option attainable.