Improve Your Competitive Position Library
What Do You Want Your Business to Be Known For?
How can I help my business stand out? New and seasoned business owners alike struggle with this question. To find …
Expand Your Business into a New Region
Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach …
How Buying a Business Can Give You a Competitive Edge
As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by …
Conduct Your Own Competitive Analysis in Ten Simple Steps
Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and …
Your Go-to Guide to Creating a Business Strategy
No matter where you are in your ownership journey, you must know how to create a business strategy—and actually put …
Strategies to Increase Your Conversion Rate
Online presence drives sales for nearly every business, but having a site, a social media page, and Yelp reviews isn’t …
Consider Licensing Your Product or Process
Has your company developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially …
Keys to Capture Better Information about Your Customers
Do you collect data from your customers to drive sales? If you aren’t doing it today, consider starting. This move …
Steps to Get Certified as a Minority-Owned Small Business
Historically, minority business owners have been up against more challenges than others in building a successful, thriving business. Fortunately, the …
How to Build a Customer Loyalty Program
You’ve likely heard the statistics: It’s much more cost-effective to keep past customers on your roster than go after new …
Considering New Product Lines? Start Here.
Planning to sell a new product? This move can help you enter new markets, offer new items of value to …
