Improve Your Competitive Position Library

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Expand Your Business into a New Region

Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach …

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A person shakes hands to buy a business from another person to attain a competitive edge

How Buying a Business Can Give You a Competitive Edge

As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by …

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A person holding a tablet reads about competitive analysis

Conduct Your Own Competitive Analysis in Ten Simple Steps

Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and …

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Three people work together to form a business strategy

Your Go-to Guide to Creating a Business Strategy

No matter where you are in your ownership journey, you must know how to create a business strategy—and actually put …

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A business owner shows excitement after applying practices to increase her site's conversion rate.

Strategies to Increase Your Conversion Rate

Online presence drives sales for nearly every business, but having a site, a social media page, and Yelp reviews isn’t …

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A person creates a process diagram to include in her business's licensing presentation

Consider Licensing Your Product or Process

Has your company developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially …

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Customers stand in a line. You can capture information from your customers in ethical ways to achieve your business goals.

Keys to Capture Better Information about Your Customers

Do you collect data from your customers to drive sales? If you aren't doing it today, consider starting. This move …

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A business owner works through the application to become a minority-owned business.

Steps to Get Certified as a Minority-Owned Small Business

Historically, minority business owners have been up against more challenges than others in building a successful, thriving business. Fortunately, the …

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A customer with shopping bags is rewarded with a customer loyalty program.

How to Build a Customer Loyalty Program

You’ve likely heard the statistics: It’s much more cost-effective to keep past customers on your roster than go after new …

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Boxes of new product are stacked in a pile

Considering New Product Lines? Start Here.

Planning to sell a new product? This move can help you enter new markets, offer new items of value to …

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A person is thinking, "How do I get my business to stand out?"

What Do You Want Your Business to Be Known For?

How can I help my business stand out? New and seasoned business owners alike struggle with this question. To find …

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