Improve Your Competitive Position Library
Your Go-to Guide to Creating a Business Strategy
No matter where you are in your ownership journey, you must create a business strategy. Your strategy should do more …
How Buying a Business Can Give You a Competitive Edge
As a business owner, you know the importance of growth. You may already be growing organically through increased awareness, by …
Expand Your Business into a New Region
Want to expand your business (or overcome stalls in growth)? You might look to new markets to extend your reach …
Consider Licensing Your Product or Process
Have you developed a product or process that’s innovative, patentable, and useful to other businesses? Think about licensing it—especially if …
Keys to Capture Better Information about Your Customers
Are you using customer information to drive sales? If you aren't doing it today, consider starting. This move can help …
Considering New Product Lines? Start Here.
It might be a great idea for your business to add new product lines. This move can help you enter …
How to Create a Customer Loyalty Program
You’ve likely heard the statistics: It’s far more cost-effective to keep past customers on your roster than pursue new ones. …
Strategies to Increase Your Conversion Rate
Online presence drives sales for nearly every business, but having a site, a social media page, and Yelp reviews isn’t …
What Do You Want Your Business to Be Known For?
How can I help my business stand out? New and seasoned business owners alike struggle with this question. To find …
Conduct Your Own Competitive Analysis in Ten Simple Steps
Competitive analysis can help you identify your competitors, find out what and how they’re selling to their customer base, and …