Solution Finder: Email Marketing Services

A business owner works with one of the popular email marketing services to deliver clean, captivating emails to her audience.

Email marketing continues to be a powerful way to reach new customers, stay in front of existing customers, and convert long-time browsers into confident buyers. It’s cost-effective, too. According to a study cited by HubSpot, marketers can experience ROIs on email marketing campaigns of more than 4,000 percent.

There are a number of solutions you can use to simplify your email marketing efforts. Here, we share three winning options that may benefit your business.

 

 

Constant Contact

Constant Contact is one of the most recognizable names in email marketing, and it’s for a good reason.

To start, this service makes email design a breeze. Its templates and drag-and-drop technologies allow business owners and marketers in every industry to create winning email campaigns.

Where Constant Contact really shines is in its behind-the-scenes tools. This service is head of its class in marketing automation, contact segmentation, list building and management, and real-time reporting that helps users learn who is opening, clicking, and sharing their emails—and who isn’t.

Prices start at around $20/month for Constant Contact’s basic plan, though many owners prefer their Email Plus option (starting at around $45/month), which includes automation, dynamic content, surveys and polls, event registrations, and a host of other must-have features.

You can sign up for a free trial by visiting Constant Contact’s website.

 

 

Zoho Campaigns

We love all Zoho products because they integrate so well with one another. And with easy tie-ins to Zoho’s CRM program, their Campaigns solution is no exception.

Zoho Campaigns is a robust tool that helps users create, send, and track email campaigns with minimal effort. And features, including its design applications, subscriber management tools, A/B testing, automation, and easy-to-navigate reports, make this solution our go-to best value pick.

Zoho Campaigns starts at around $4/month. This budget-friendly plan allows users to send up to 500 emails to 250 or fewer contacts. Users looking for a plan allowing a higher email count may prefer their subscriber-based plan, which starts at $6/month for unlimited emails to up to 500 subscribers. This package also includes new features like auto responses, workflows, dynamic content, polls, and batch sending. With both options, you can add more subscribers for an additional fee.

Visit Zoho.com to learn more about this solution.

 

 

MailerLite

Owners love MailerLite’s features and ease of use. This service helps them design and deliver beautiful email campaigns using drag-and-drop technology, photo editing tools, and minimal effort templates that keep emails looking clean, crisp, and professional.

But beyond design, what’s really great about this service is its automation technologies, options for personalization, delivery features, A/B split testing, and reporting on the success of campaigns with click maps.

MailerLite offers a free plan that suits businesses sending less than 12,000 emails per month to 1,000 or fewer subscribers, but it lacks some of the features we mention here. Their paid plans, which start at $10/month, allow for unlimited monthly emails to an increasing number of recipients. Paid plans also include live chat support, templates, removal of their MailerLite logo from emails you create, and more robust email tracking and delivery options.

Get started by visiting mailerlite.com.

 

Interested in other small business solutions? Let us help you find the right systems. Then, log into your owner’s portal for more articles and advice tailored to your business’s needs.

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