Solution Finder: Email Marketing Services

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Katie Fleming

Co-founder and COO of Owner Actions

A business owner works with one of the popular email marketing services to deliver clean, captivating emails to her audience.

Email marketing continues to be a powerful way to reach new customers, stay in front of existing customers, and convert long-time browsers into confident buyers. It’s cost-effective, too. According to a study cited by HubSpot, marketers can experience ROIs on email marketing campaigns of more than 4,000 percent.

There are lots of solutions you can use to simplify your email marketing efforts. Here, we share some winning email marketing services that may benefit your small business.


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Constant Contact

  • Free trial available
  • 300+ email templates
  • Post to multiple social platforms simultaneously
  • Robust real-time reporting
  • Award-winning live support
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  • Free version available
  • Base price includes 1,000 contacts
  • Easiest to use
  • Basic automation
  • Best deliverability
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Active Campaign

  • Free trial available
  • Base price includes 500 contacts
  • Most robust automation
  • High deliverability
  • Built-in CRM and analytics
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Zoho Campaigns

  • Free version available
  • Base price includes 500 contacts
  • Best for integrating with Zoho's full suite of products
  • Robust automation
  • Great analytics


Constant Contact

Constant Contact is one of the most recognized email marketing services for small business, and it’s for a good reason.

To start, this service makes email design a breeze. Its templates and drag-and-drop technologies allow business owners and marketers in every industry to create winning email campaigns.

Where Constant Contact really shines is in its behind-the-scenes tools. This service is head of its class in marketing automation, contact segmentation, list building and management, and real-time reporting. These features help users learn who is opening, clicking, and sharing their emails—and who isn’t.

Prices start at around $15/month for Constant Contact’s basic plan. However, many owners prefer their Email Plus option (starting at around $45/month), which includes automation, dynamic content, surveys and polls, event registrations, and a host of other must-have features.

You can sign up for a free trial by visiting Constant Contact’s website.



Owners love MailerLite’s features and ease of use. This service can help you design and deliver beautiful email campaigns using drag-and-drop technology, photo editing tools, and minimal-effort templates that keep emails looking clean, crisp, and professional.

But beyond design, what’s really great about this service is its automation technologies, options for personalization, delivery features, A/B split testing, and reporting on the success of campaigns with click maps.

MailerLite offers a free plan that’s great for businesses sending less than 12,000 emails per month to 1,000 or fewer subscribers, but it lacks some of the features we mention here. Their paid plans, which start at $10/month, allow for unlimited monthly emails. Paid plans also include live chat support, templates, removal of their MailerLite logo from emails you create, and more robust email tracking and delivery options.

Get started by visiting



ActiveCampaign is one of our favorite email marketing services for small business owners because of the 600+ automation it offers. With this tool, you can target your audience with personalized messaging that matches their core characteristics and convert them with well-timed calls to action.

This tool offers specific features for e-commerce shops, B2C companies, and B2B organizations that make it well worth checking out. Plus, it allows you to seamlessly connect to your customers across email, text, messaging, chat, and social with templates and signup forms and easy options to take action on the data you collect.

Pricing for this solution is in line with the others. Right now, the Lite package starts at around $9/month for businesses with up to 500 contacts. The next tier, called the Plus package, offers more landing pages, reporting, conditional content, and contact scoring that could make it well worth the price increase. This package is available for about $50/month for up to 1,000 contacts. You can expand the number of contacts in any ActiveCampaign package for a small price increase.

Learn more about ActiveCampaign by visiting their website.


Zoho Campaigns

We love all Zoho products because they integrate so well with one another. And with easy tie-ins to Zoho’s CRM program, their Campaigns solution is no exception.

Zoho Campaigns is a robust tool that helps users create, send, and track email campaigns with little effort. And features like its design applications, subscriber management tools, A/B testing, automation, and easy-to-navigate reports make this solution our go-to best value pick.

Zoho Campaigns starts at around $4/month. This budget-friendly plan allows users to send up to 500 emails to 250 or fewer contacts. Users looking for a plan allowing a higher email count may prefer their subscriber-based plan, which starts at $6/month for unlimited emails to up to 500 subscribers. This package also includes more features, including auto-responses, workflows, dynamic content, polls, and batch sending. With both options, you can add more subscribers for an additional fee.

Visit to learn more about this solution.


Zoho One

Does Zoho Campaigns look like the right email marketing tool for your business? If so, consider Zoho One, which includes this product and others that integrate well with it. With Zoho One, you can access more than 40 applications, including its CRM, HR tools, marketing and social management app, and much more. You can find the full list of sales, marketing, support, finance, HR, and operations applications on Zoho’s website.

Pricing for this all-in-one solution starts at around $37/month per employee.

Interested in a 30-day free trial? Check it out here.


What’s next?

Interested in other small business solutions? Let us help you find the right systems. Then, log into your owner’s portal for more articles and advice tailored to your business’s needs.

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