Solution Finder: Website Analytics Programs

A dial with the label Web Traffic encourages website owners to use analytics to drive traffic.

How is your website performing? This question is essential to ask on a regular basis, any time changes are made to your site, and as new competitors or alternative products emerge.

Website analytics programs can help you find the answers you need. There are many tools on the market today that can help you understand how users find your site, what they click on, which pages they view, and how long they stay on a page or your site altogether before moving on.

In this guide, we’ll explore some of the most helpful solutions.


Where do I start?

One of the best ways to start learning about your web traffic is to set up Google Analytics. This free tool builds reports that help you answer your core questions about your web traffic and observe trends and patterns over time.

The great thing about this tool is the breadth of information it provides. With a few simple clicks, you can discover the number of people visiting your site and how many pages people view per session. You can learn about the demographics of your users and the technologies they use to experience your site. You can even see if your call-to-action options are pulling their weight and helping you attain your goals.

Google Analytics is a robust system, and it can be a bit difficult to understand at the outset. Because of this, you may want to enroll in Google Analytics Academy, which offers beginners’ courses and advanced offerings for power users.

Get started with Google Analytics by visiting


Is there an easier-to-learn option?

Yes. Many small business owners use Oribi, which provides the same essential data as Google Analytics, but it differentiates itself by producing clear, actionable insights.

This no-code system can help you define conversion goals, track and compare campaigns, spot which events drive conversions, and see where you’re losing your prospects in the sales process. It also helps you see which marketing channels play the biggest role in driving traffic to your site, and importantly, it can help you follow individual customers’ journeys with your business. This is key for understanding your core audience’s buying behaviors and developing strategies to win their business.

Sign up for a free trial by visiting this link.


Can other tools give me better insights?

Most marketers recommend pairing analytics tools with other options, including those that provide “heatmaps.”

Heatmaps are color-coded tools that show precisely where your audience is clicking on your site. This can be very useful in gauging the effectiveness of your design and the placement of your call-to-action buttons to convert viewers into buyers.

Several tools offer robust heat maps. Here, we list three of our favorites.



Business owners who want to understand what their users think and feel about their site experience benefit from programs like Hotjar.

Hotjar offers heatmaps, session recordings, surveys, and other tools to understand user sentiments and ensure that a site’s design helps website users convert into long-time, loyal customers. It integrates with popular marketing tools such as HubSpot, Weebly, Woo Commerce, Shopify, and Squarespace to help website owners create a complete, connected experience for their users. This integration allows owners to test their assumptions, make effective choices based on data, and then track their successes with conversions.

Hotjar offers a free plan that captures up to 1,000 pageviews and stores 300 session recordings, though most owners choose a paid monthly plan (starting at around $39/month) that provides a greater number of sessions, recordings, and heatmaps to better understand their customers’ journeys.

Get started with a free trial by visiting this link.




Mouseflow is a highly popular tool that helps website owners understand their customers’ experiences. With tools like user session replays, heatmaps, conversion funnels, and form analytics, it’s easy to find what keeps your audience from converting and plan new strategies to improve your site experience.

Many owners opt for Mouseflow because it integrates well with the services they’re already using. Presently, Mouseflow offers integrations with Google Analytics, WordPress, Shopify, Freshdesk, and a host of other solutions marketers use every day.

Mouseflow offers a free plan that records 500 sessions per month, but many opt for the paid plans that offer more monthly recordings, longer storage of those recordings, and other essential features. Starter plans can be purchased for around $24/month, and their more powerful growth plans are available for around $79/month.

You can sign up for a demo and a free trial by visiting Mouseflow’s website.



Lucky Orange

This solution is a business-owner favorite because it offers a variety of ways to learn about a website’s visitors. Lucky Orange’s suite of solutions includes user session recordings, dynamic heatmaps, visitor profiles, conversion funnels, form analytics, and insights that help them optimize their site, accelerate growth, and start amassing customer loyalty.

Prices start at $10/month for sites with up to 25,000 monthly pageviews. You can start a free trial to explore this solution by visiting



Interested in other small business solutions? Let us help you find the right systems. Then, log into your owner’s portal for more articles and advice tailored to your business’s needs.


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